The innovations Adidas has since put in place largely converge in the Speedfactory

    By ASprinkles123

    adidas shoes canada online Sneakers aren’t just made in one factory. They’re the product of a sprawling network of specialized suppliers, often in different cities or even different countries that make the various components assembled into an athletic shoe. Just one part, such as the outsole, could have criss-crossed large stretches of Asia before becoming part of the sneaker you bought. “In the one factory you create your rubber, and then the rubber is formed into a certain shape. The midsole is created. In another place, the midsole and the bottom are combined,” explains Ulrich Steindorf, senior director of manufacturing at Adidas. From start to finish, it can take 60 days to make a shoe using this conventional process.

    adidas shoes canada sale Even once the shoe is ready, it takes another 60 days to ship it from Asia, where most sneakers are made, to stores in Western Europe or the US. A couple of years ago, the top minds at Adidas decided this clunky, inefficient model was too limiting. “That’s why we looked into the technologies available and decided, ‘Hey, if we want to be faster and more flexible in doing what our athletes want and need, then we have to rethink the way we make products,'” says Gerd Manz, the head of technology innovation within Adidas’ Future team, which looks ahead three to seven years to set the company’s course.

    adidas shoes canada mens It’s a pioneering concept that concentrates the sneaker-production process in a single space, and in the market where the shoes are sold. Spurred by the spread of e-commerce and social media, which have sped up fashion cycles and taught shoppers to expect instant access to a constant stream of new products. Adidas is testing different ideas as it works to make its operations faster and more flexible to meet the demands of this new era. The two labels are neck-and-neck at the lead of an innovation horse race in how athletic shoes are designed and manufactured. Morgan Stanley estimates they could produce almost 20% of their sneakers.

    adidas shoes canada womens Two years ago, when the company conceived of the idea for Speedfactory, the patch of land Adidas wanted to build on was a potato field. Today, it’s the site of a nondescript, white building bearing the name of Oechsler, the German firm Adidas partnered with to build it. Just the idea to build a factory in Germany was a bold move for Adidas. Sneaker brands generally handle the design, marketing, and a share of the sales, but leave the actual manufacturing to someone else. That someone else is almost always in Asia, where it became the norm to outsource laborious manufacturing work in the 1980s, since labor costs are low and there’s now a massive infrastructure.